Smadar LeviChief Financial Officer
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Beginning of quote:MyHeritage does things differently, and I love the challenge of thinking outside the box, daily. End of quote.
As Chief Financial Officer, Smadar brings to MyHeritage over 17 years of experience in establishing effective Finance and Accounting operations in a variety of settings including at technology, industrial and commercial companies as well as large holding firms.

Prior to Joining MyHeritage, Smadar was the VP Finance at MediaMind, where she played a key role in executing the successful acquisition of MediaMind by DG FastChannel and leading the company's IPO on Nasdaq. Additionally, Smadar led a team of 40 employees in 12 worldwide offices in activities.

At the leading accounting firms of Ernst & Young and also Arthur Andersen, Smadar was instrumental in providing guidance and expertise in the ongoing review and audit of quarterly and annual financial reports and in determining strategies to appropriately address potential risk. She also provided frequent consultation on accounting and tax matters.

Smadar holds a B.A. in Accounting and an MBA in Finance and Accounting. In her spare time, Smadar and her husband enjoy spending time with their twins. An advanced scuba diver, Smadar has dived in many of the world’s greatest underwater reefs.